Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who helps businesses strengthen their online presence, climb to the top of search results, and secure coverage on 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's career path took several unexpected turns. With educational credentials from institutions including Michigan Ross, he started out in retail operations — running get more info national retail stores, handling multi-unit management, and eventually overseeing operations at two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that company also. In the midst of all this that he became captivated by digital marketing.
What The News Guy Brings to the Table
Now, Rohde operates 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services designed to drive real results for businesses.
At the heart of his business is press release distribution, securing placements across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides expert guest posts on prestigious platforms, SEO and local SEO services, authority-boosting backlink services, and PPC management.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his expertise in AI search visibility. He treats press releases as a form of AI prompt engineering — helping brands shape what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This cutting-edge approach offers brands a competitive edge in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes far beyond his agency's walls. He hosts dual podcast shows — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting small business stories and insights.
As a sought-after speaker, Rohde has taken the stage at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde carries IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
The Bottom Line
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to establish trust, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy deliver the results that matter.